privacy policy

Last updated: September 24, 2026


Sugarlily Enterprise (“we”, “us”, “sugarlily” or “our”) respects your privacy and is committed to protect your personal data. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website.


This policy complies with Personal Data Protection Act 2010 (PDPA) of Malaysia.



Personal Data We Collect

We may collect the following types of personal data from you:

  • Identification Data: Name, email address, phone number and mailing address (collected via contact forms, account registration or purchases).

  • Technical Data: IP address, browser type, device information and browsing behaviour collected automatically via cookies or analytical tools.

  • Transaction Data: Details about payments, billing addresses and order histories.



Purpose of Collecting Your Data

We collect and use your personal data for the following purposes:

  • To process transactions, verify payments and deliver products.
  • To respond to your inquiries, support requests or feedback.
  • To send administrative updates, promotional offers or newsletters (only if you have opted in).
  • To improve our website functionality and user experience.
  • To comply with Malaysian legal and regulatory requirements.


Disclosure of Personal Data

We strictly do not sell or trade your personal data. We only share your data with trusted third-party service providers who assist us in operating our business, provided they keep your information confidential. These include:

  • Payment Gateways: ToyyibPay and CHIP to securely process your payments (including FPX and DuitNow QR).

  • Courier Services: Our shipping partners (such as PosLaju) to fulfill and deliver your book orders.

  • Technical Partners: Website hosting providers and analytical tools.


Note: If your data is transferred outside of Malaysia (e.g., cloud servers hosted overseas), we ensure that standard security measures and adequate data protection standards are met under the PDPA [PDPA 2010].



Security Measures

We implement reasonable administrative, technical and physical security measures to protect your personal data from unauthorized access, loss, misuse or alteration.



Access, Correction and Choices

Under the PDPA, you have the right to [PDPA 2010]:

  • Request access to the personal data we hold about you.
  • Request correction of any inaccurate or incomplete personal data.
  • Withdraw your consent for us to process your data at any time by contacting us.


Contact Us

If you have any questions or wish to exercise your rights regarding your personal data, please contact us at:

  • Company Name: Sugarlily Enterprise
  • Email: sugarlily.books@gmail.com
  • Phone Number: 011-7299 1262